Exclusively Inverness Magazine - Summer 2013
How To Sell Fast For Top Dollarby Chris Jacobs When working with homeowners in preparation for selling their property, a common goal of my clients is maximizing value while minimizing time on market. This is what every homeowner wants, but they often fall short… but why? I think it’s easy to blame the ailing real estate market over the past several years, but I have seen clients who have been able to make money throughout this downturn. I have seen other clients minimize their loses while other homes for sale seem to be in a perpetual nosedive. It’s important to look at the factors that influenced these experiences and learn from them. One of the easiest things for a seller to do, but is often ignored, is to make an honest assessment of their home in relation to competing properties, recent sales, and the current real estate market conditions. This requires an open mind and some professional advice. Start by enlisting the services of a real estate professional that really understands your marketplace and is willing to put forth the time and effort necessary to bring real value to the table. A good real estate agent can bring a team of professionals together to make things happen for you. They will have contacts to assist with the plan, where you may not. Many times real estate agents just want to rush to market without a sound game plan. In my opinion, this is almost guaranteeing limited results for the seller. For achieving the best possible price with a shorter market time, most sellers need to “invest” in their product before bringing it to market. This doesn’t always mean new kitchens and bathroom remodel jobs. Sometimes it just requires a fresh set of eyes that knows what the buyers are going to be looking at when they show up. A good real estate agent should be able to anticipate what the buyers are going to be saying about the property before they ever come. Be open to hearing it and work to eliminate any objections before marketing your property. Work with your team before wasting time and potential buyer interest by being premature to market. When it is time to start marketing your property, try and make a splash. A good real estate agent should be able to offer you many tools that go well beyond simply advertising in the Multiple Listing Service. Today I find buyers are doing more of their own searching than ever before. The goal is to reach out and touch as many buyers as possible, as quickly as possible, to generate a qualified buyer that is willing to purchase your home for what you and your real estate agent has determined is fair market value. Your Realtor needs to be able to make your home a standout among its competition. I am often asked if I only list homes that look like model properties? The answer is that a lot of time and effort goes into one of our client’s homes before the public ever even sees it. And in my opinion, this is the best way to maximize value for my clients. 
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INVERNESS - For Sale INVERNESS - For Sale INVERNESS - For Sale INVERNESS - Under Contract INVERNESS - Under Contract INVERNESS - Under Contract INVERNESS - Under Contract INVERNESS - Under Contract 1st Quarter 2013 Doing Real Estate Right! INVERNESS - Under Contract INVERNESS - For Sale INVERNESS - Under Contract INVERNESS - Under Contract INVERNESS - Under Contract INVERNESS - Under Contract INVERNESS - Under Contract For a PDF version of this issue click here. |
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